A long time ago, we used to say "the Virtual world" when speaking about the Net and I remember long debates on how the fake life on the Web could create problems to the people and to the entire society.
We were wrong.
The Internet is more real than every other think.
Is real because is made by Real People and real friends,
because it is in Real Time,
because it affects the Real Life (the everyday real life).
Everyday and everywhere.
It is real because it's made by Real Sentiments and Real Emotions,
Nine years ago, when I founded dnsee I used to say many adjectives like digital, virtual or interactive to clearly explain what my business was related to.
Today I probably should say that dnsee helps companies to enter the real life of real people.