il futuro delle agenzie secondo Forrester SSM# ADV# #MUSTREAD

Interessantissimo Post su Forrester (perché conferma quello che penso da tempo!) tutto da leggere http://j.mp/fpYgeN

1. Agencies continue to hire and develop talent outside of their heritage
2. Media planning and buying agencies begin to broaden their horizons
3. Agencies mature with social media
4. Mobile (along with tablets) becomes the next big land grab
5. Everyone continues to (pretty much) fail at analytics

and...

6. Technology innovation becomes the new creative!